They may elect to quietly discontinue the poker room.įinally, a poker site may be an exit scam whereby the principals of the firm have decided on purpose to deceive their customers and abscond with their money. When this happens, market share tends to flow toward more nimble and innovative organizations to the detriment of companies that fail to adjust, leading to market consolidation (i.e., the failure of firms that are unable to keep up).Įvery once in a while, changes in ownership result in a poker product that lacks the full support of the new owners. Occasionally, formerly popular rooms start to fall behind their competitors in game selection and software. In other cases, successful operators are buffeted by unexpected legal or payment processing challenges, which end up spelling their doom. Sometimes, they're undercapitalized and come to market without a solid strategy for attracting new players. Online poker sites go out of business for any number of reasons.